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It's time you scaled without the overwhelm.

How to Step Out of the Bottleneck and Build a Company That Grows Without You

Meet the World’s First AI Coach for Tough Conversations

Rehearse your next tough conversation with AI that responds like a human,

so you can lead with confidence when it matters most.

Practice Tough Conversations Before They Happen

Free AI Role Play Coach

The Tough Conversations AI Role Play Coach helps you prepare for the moments that matter most in leadership, the ones that test your confidence, composure, and communication.

Access proven leadership frameworks instantly

Practice real conversations before they happen

Choose the tone you’ll face: defensive, dismissive, aggressive, or calm

Experience realistic AI dialogue that adapts to your responses

Build confidence through guided practice and feedback

Get free access and start practicing today.

90 Minutes of Pure Value & Breakthroughs

This Free Live Workshop Reveals:

How One 2-Hour/Week Micro Offer Workshop: replaces endless sales calls and complex funnels by converting cold leads into premium buyers—without 1:1 pitches.

The Hidden Mistakes Keeping You Stuck:

Discover the top 5 mistakes coaches make when trying to grow—and why relying on endless content creation is secretly holding you back.

The Lead Generation Hack: Learn the insider system for flooding your business with hundreds (even thousands) of high-quality leads and how to turn cold leads into hot prospects in less than a week.

The #1 Secret to Effortless Sales: Discover the key to turning leads into bookings and sales on autopilot—and how you can have $100K+ months without a single sales call.

Position Yourself As the Go-To Expert: Step into your zone of genius, build an engaged and loyal audience, make a bigger impact, and confidently charge what you’re worth.

Hear directly from those who’ve turned challenging conversations into opportunities for growth.

The question on page 49 is absolute gold. You can tell this book is written by people that coach real leaders in real situations every day. Gene and Amanda nailed it.

Todd Herman
Todd Herman
Author of the WSJ Bestseller - The Alter Ego Effect. Inc 500 CEO

As a founder of an Inc. 5000-recognized, fast-growing company, as well as a former Fortune 100 communications leader, I understand the necessity and challenge of difficult conversations in any results-driven environment, no matter the scale. How to Have Tough Conversations is an indispensable guide that offers practical, actionable solutions for leaders who aim to foster clear communication and build stronger teams. Amanda and Gene have crafted a must-read for any leader committed to growth and excellence.

Angelique Rewers
Angelique Rewers
CEO and founder of BoldHaus

In How to Have Tough Conversations, Amanda & Gene Hammett provide readers with a roadmap for fostering healthy communication and resolving conflicts with empathy and integrity.

Robert Glazer
Robert Glazer
#1 WSJ & USA Today Bestseller of Elevate and Elevate Your Team

Prepare to revolutionize your approach to tough talks! With refreshing clarity and actionable advice, How to Have Tough Conversations empowers readers to navigate even the most challenging discussions with confidence and grace. A true gem!

Horst Schulze
Horst Schulze
Author of Excellence Wins and Co-founder of The Ritz-Carlton Hotel

Brimming with wisdom and practical advice, How to Have Tough Conversations is a game-changer for anyone seeking to navigate interpersonal challenges with skill and compassion. Amanda and Gene Hammett have crafted an indispensable guide that will empower readers to transform conflict into opportunity.

Dorie Clark
Dorie Clark
WSJ best-selling author of The Long Game and Top 50 Business Thinkers in the World by Thinkers50

How to Have Tough Conversations is the golden key for leaders of all levels. You are about to discover the powerful methods to meaningful communication and everyone’s favorite (as in not favorite) conflict resolution. Amanda’s and Gene’s book is essential reading for great leaders.

Mike Michalowicz
Mike Michalowicz
Author of All In: How Great Leaders Build Unstoppable Teams

Trusted by leaders and teams at fast-growth companies worldwide.

Start mastering the conversations that

define great leadership.

You’ve built something remarkable, but scaling to $10M, $50M and beyond requires a new level of leadership, a culture of ownership, and a team that drives growth without your constant involvement.

To build the company you’ve always envisioned.

The one that runs without you,

thrives in your absence,

and lasts for generations.

It's not a matter of doing more.

It's about leading differently.

MEET THE AUTHORS

Transforming Leaders. Elevating Teams. Mastering Tough Conversations.

Amanda and Gene Hammett are recognized leadership experts with over 15,000 hours of coaching experience, guiding thousands of professionals across industries to lead with confidence, clarity, and impact.

Specializing in Tough Conversations, they help leaders navigate workplace challenges from conflict resolution to high-stakes feedback turning difficult discussions into opportunities for growth, collaboration, and stronger organizational culture.

Their results-driven approach combines proven leadership frameworks with practical, real-world strategies, helping clients enhance skills, build trust, and achieve sustainable, measurable results.

Driven by the belief that extraordinary leadership can change the world, Amanda and Gene empower individuals and organizations to reach their full potential, fostering workplaces where challenges are met with skill, confidence, and meaningful outcomes.

 

No spam. Just instant access to the AI Role Play Coach and leadership insights that help you grow.

– Here's What's Going Down –

What You'll Learn In This

Live, Interactive Webinar:

The Freedom Framework that attracts consistent dream clients without having to create content, rely on referrals or time-consuming discovery calls.

The #1 Thing You Must Have to convert leads into bookings and sales like clockwork – Yet 99% are missing this crucial step.

The Different Customer Acquisition Techniques so you can achieve your desired income in a way that feels aligned for you, your lifestyle and your goals.

How To Establish Yourself As The Authority in your zone of genius so you can grow an engaging audience, make a bigger impact, and get paid what you deserve.

How To Build A Sustainable Practice that grows with you – Giving you control over your client base, revenue, and work-life balance without the overwhelm.

Thousands of locals need your service. Learn how to "turn on" a constant flow of leads & customers.

Free LIVE Webinar This Thursday @ 12PM ET

Empowering Holistic Practitioners to $50K Months: The Freedom Framework

Discover how to attract dream clients, become an authority in your zone of genius and create consistent income — without the burnout.

We've helped hundreds of businesses

We've helped hundreds of businesses

Scale to multi-6 & 7 figures with ease.

Scale to multi-6 &

7 figures with ease.

Brick & Mortars

$6 Million in 2 Years

Service Providers

$6 Million in 2 Years

Coaches/Course Creators

$6 Million in 2 Years

And the one thing they all have in common?

An online marketing funnel.

There are zero reasons you should be struggling to get more leads and customers...

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